Every breach is a server someone else controls. Good Company keeps your data on your phone, where there's nothing to breach.
There's a common refrain you hear from people who brush off the privacy conversation, "I have nothing to hide, who cares if they have all of this data on me." It's a fair argument. A lot of people can stand the storms that blow by themselves. But I don't think that's the only reason to care about privacy. The issue isn't the companies collecting and keeping our data for a sale. It's the fact that at some point the data won't be secure and your boring data becomes someone else's tool. The moment that data is sitting on someone else's server, it's at risk of being exposed and it's not a question of if but when.
Every so often I go onto Have I Been Pwned (HIBP), a website that tracks user data in breaches. I type my email in and see if I pop up. One of my old email addresses does and it goes all the way back to 2015. I've since changed my primary email (a couple of times) but those logins will always be out there. It also probably won't be the last email of mine that shows up. HIBP has collated over a thousand sites that have been breached with over 18 billion accounts that have been exposed. We're talking passwords, emails, addresses. The stuff no one wants out there. This is continuous, data breaches continue to be an issue and with the rise of sophisticated AI models — it will get worse. Having your data on someone else's server (the cloud) is a risk to your security. So the best thing you can do is reduce the number of servers your data is on.
I had this in mind while I finished the release version of Good Company. It was important to me that your data stayed safe and secure. Why? Because this isn't just a loyalty card number for a grocery store, the data in Good Company is the total of your relationships. Names, phone numbers, emails, connections. That's why there's no server, there's nothing to breach. Your data never leaves your phone.